A sustainable mixed community for living, working, education, culture, retail and entertainment.
White City has been making a bit of a name for itself recently, and for all the right reasons. 8 billion pounds sterling has been invested in this significant and long-lasting transformation! The modifications began with the expansion of the Westfield Shopping Centre into the biggest mall in Europe and redevelopment of the BBC Television Centre into a residential complex. Moreover, illustrious businesses, including a large advertising company Publicis Media and a high fashion house Ralph & Russo, have recently relocated their headquarters to the area.
One of the key reasons behind its sudden resurgence is the backing that White City has received from the council. The Hammersmith and Fulham Local Plan, released in February 2018, outlined an exciting, expansive vision to transform the area for decades to come.
This council-led regeneration plan aims to provide an estimated 6,000 new homes and 10,000 new jobs, making White City one of London's most desirable hotspots for young families and growing businesses.
GROWING LIFE SCIENCES CLUSTER
Imperial College is building its new campus on 10 hectares of territory, where world-class researchers will live and work. It will host 10 research laboratories, 12 offices, meeting rooms, conference halls and space for co-working. The peculiarity of this project is that the laboratories will be used in conjunction with young scientific teams to reduce the costs of their use and provide novice specialists with the opportunity to meet the researchers and learn from their knowledge. North Site of the project is due to be completed in Q4 2019 and the South Site is planned to be delivered in Q1 2020.
In turn, a cluster of life sciences companies have moved to the area to form one of London’s leading life sciences hubs. Swiss pharmaceutical giants Novartis, Synthace and Autolus have established their HQs in White City Place.
WHITE CITY LIVING
All of the above factors make buying a residential property in this area a profitable and promising investment. By far, the most exciting project in the area is White City Living, which first phases were completed and sold out earlier this year. Recently, the project released the last chance to purchase apartments in the limited collection of The Bowery Place, which will be completed in 2020 and 2021.
Looking out over the
trees and trellises of Bowery Place and the Magnolia Garden – the private residents' courtyard – there's an unmistakable aura of tranquillity throughout Bowery's 60 homes.
Every one of the 40 1-bed and 20 2-bed apartments has its private balcony from which to enjoy these views, reinforcing the sense of light and space that pervades each property. With the fully equipped gym, spa and pools on Bowery's lower ground, working out and winding down couldn't be more convenient.
The area provides excellent transport links - White City and Wood Lane tube stations are only 4-minute walk away, while Shepherd’s Bush is a 14-minute walk away. White City Living has already become one of the most prestigious London postcodes being just 19 minutes away by tube from Oxford Circus, which is in the heart of the city.
Click on the White City Living images above for more detailed information.
Shepherds Bush Market and the W12 centre will soon be undergoing significant redevelopment, joining Westfield as "retail anchors" of the local community.
It's hoped that this will bring renewed public interest and footfall to the area. To accommodate this, White City's already fantastic transport links will also be receiving further attention - the council has pledged a £3.9million improvement to Shepherds Bush Overground station, as well as introducing 578 new cycle parking spaces in the near future.
Business-wise, the relocation of a PR giant and haute-couture fashion house, together with a group of life sciences firms set to solidify the area's burgeoning reputation as London's next great business hub. Likewise, Hammersmith and Fulham Council are committed to helping local businesses thrive, pledging £600,000 to maximise job opportunities going forward through training and apprenticeships for local residents.
Finally, it's worth remembering that it's not all about business. The council has also planned to transform the local community's fortunes through the introduction of a £65 million ''Education City''. This project will provide a new school, nursery, adult educational centre, youth centre and more than 130 flats, as well as building a two-hectare park to provide the area with some more green space.
The local arts scene has also received a significant boost, with Troubador opening a brand new 1,200-seat theatre and an 800-seat flexible multi-purpose venue right by White City Place. Complete with an on-site bar, these will be great spots to catch a play, film, or concert after work. White City is quickly becoming London's next big thing.