Today, London’s super-prime addresses have changed, not just in terms of location but in terms of property type too. Previously, the primary indicator of luxury housing was its location. The super-prime address of today is mostly led by the specific new-build developments, rather than particular streets. Now the location deficiencies are compensated by the services and lifestyle it offered. We’ve noticed that a large number of the new developments are being designed for a new generation of prime London buyers. A new generation of buyers are young, global, far more transient and ever-more cash-rich people. And their numbers have continued to grow. These are buyers who prefer their homes to the best hotels they can stay in, they know the value of high-quality service and ready to pay for it. And it allows us to change the traditional view of prime London. Smart houses overlooking leafy garden squares with room for staff now have less value compare to apartments in slightly secondary locations offering world-class facilities like SPA, Gym, Business Lounge areas, and meeting rooms.
Have a look at the new developments we are offering on our website, and you’ll be amazed by the modern lifestyle they can provide you with.